re: Any Entrepreneurs out there...

Biggest thing I would advise is not to concentrate on WHAT you sell. Concentrate on WHY what you sell benefits the customer. Saying you want to specialize personal training is part of it, but not WHY the customer should come there. People will pay you money to have a great EXPERIENCE. That is what takes the hard work. You want to earn peoples trust and have them committed to your gym. Some people love having the best location, some equipment/amenities, some culture. It can be different, but you need it to be clear and be committed to it. It could be multiple things. Gyms nowadays are a saturated business. You can make it, but it will take an identity, marketing, and clear benefits to the customer. In today's world of online research and reviews, customer experience will make or break a new business.