re: Conservative Christians rally around persecuted Judge Roy Moore

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I worked for a Christian company for 3 years and we did our own Marketing research on things similar to the chart above. Every single research project we did - came back the exact same: Christianities close ties to Political agendas was driving away millennials by the millions.

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I mean its not really rocket science is it. Millennial positions on homosexuality, premarital sex, drugs/alcohol, abortion(in some part) have just naturally shifted and, unfortunately, Christianity as it tends to manifest in politics runs completely counter to those positions.

Christianity has a lot of great messages that, if thrust to the forefront, could really help the brand. That is what I meant by "act more like Jesus". Instead of love, the political manifestation of Christianity seems to more often resemble hate.