re: Georgia Tech addidas uniforms?

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As a Tech fan, no uniform company will ever escape our fans saying: "wrong shade of gold".

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Georgia Tech’s new partnership with Adidas already has at least one project underway – selecting one shade of gold that can be used consistently on uniforms, fan apparel and graphics. Athletic director Todd Stansbury said that Tech staff and designers from Adidas are in the process of choosing between 20 and 30 shades of gold. He said the decision will come soon. “From a merchandise standpoint, you have to get that (color) down,” he said. “Because if we have a gold-out, who knows how many different shades of gold and yellow will show up to that game?” Stansbury said that the new gold will be called “Ramblin’ Wreck gold.”

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“It definitely provides us with an opportunity to get our gold out there,” Stansbury said. “That’s one of the things I’ve always heard: ‘Well, I want to wear gold to the games, but I can’t find it.’ I think that’s going to be one of our priorities, is, how do we work with them to make sure that the people who want to find Georgia Tech gold can find it.” It is, undoubtedly, part of Tech’s appeal to Adidas. Said Murphy, “I’m sure the fan base is starved for product.”

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