re: Feminists Start The #VaginaChallenge To Raise Money For Planned Parenthood

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Real talk: 35% of women are uncomfortable saying the word vagina. It’s time to stop the shame and start the conversation. We officially challenge you to fight the stigma around women’s health—by shouting “vagina” from the rooftops and sharing it everywhere. For every #VaginaChallenge video shared, Vagisil will donate $5 (to a max of $25,000) to support access to women’s wellness through Planned Parenthood. We hope you’ll show your support and donate, too.

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Vagisil is only going to pay 25k to get all these women to do something foolish and then give them their social media stuff.

Brilliant marketing.