re: Uber opens its books to bloomberg

I don't know how or if they can solve this, but yes a huge part of their issue is they are "too cheap". There are times they are 25-33% of the cost of a taxi.

In DC, which I know the Metro is notoriously expensive, but it was cheaper for me to Uber to the airport than take the metro. It was like $8 for two of us instead of like $11 for the metro, I'm guessing a cab would of been $20-25.

I can't tell you the amount of times I've said "I can't believe it was that cheap" for an uber. But at the same time, I get frustrated when its not dirt cheap now because I'm used to it.

Their problem is competition like Lyft in the major markets. But smaller markets I don't understand why they don't raise their rates 10-20%.