re: Is anyone watching first take with LaVar Ball right now?

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You think Lonzo is worth what Lavar is demanding? Will it hurt their bottom line if they tell him to piss up a rope?

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I guess I don't understand how this BS start-up t-shirt company is supposed to leverage these major companies into a ridiculous shoe deal. I think the supposed leverage is a paper tiger.

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It is just a negotiating ploy to try to force the issue to be more of a partner with the shoe company and not just a paid endorser.

We arent talking about products we are talking about branding. If Lavar owns the BBB brand and logo and licenses it to the shoe company, then he gets a bigger piece of the pie. Nike owns the King James brand and logo and pays LBJ a percentage. What if LBJ owned the King James brand and the logo from the beginning? If LBJ ever got pissed he could leave Nike and take his logo with him.

Think about Jordan, what if he owned Jumpman himself? And he got pissed and took Jumpman to Adidas. Think about the leverage he would have had if he owned the brand and logo from the beginning.