re: What I Don't Understand about ESPN's Strategy

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I'd recommend generating some inside content think like Hard Knocks or Last Chance U. I'd also try to build the brands of some less popular sports in order to expand the customer base. If you could generate even a small following by women of a women's sport, all of those people won't be able to cord cut without giving up on watching the sport.

Basically, I'd generate content that is a lot harder for people to copy (live or reality)

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You do realize ESPN did this back in the early 2000's with "Playmakers", "Sportscentury" and that reality show that got Mike Hill hired.