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re: What I Don't Understand about ESPN's Strategy
Posted on 2/17/17 at 10:09 am to JBeam
Posted on 2/17/17 at 10:09 am to JBeam
I'd recommend generating some inside content think like Hard Knocks or Last Chance U. I'd also try to build the brands of some less popular sports in order to expand the customer base. If you could generate even a small following by women of a women's sport, all of those people won't be able to cord cut without giving up on watching the sport.
Basically, I'd generate content that is a lot harder for people to copy (live or reality)
Basically, I'd generate content that is a lot harder for people to copy (live or reality)
2
Posted on 2/17/17 at 10:12 am to TomRollTideRitter
quote:or maybe they should just stick with producing their 30 for 30 series, you know, the series that currently has an academy award nomination
I'd recommend generating some inside content think like Hard Knocks or Last Chance U.
quote:kinda like what they do with the WNBA, womens college basketball, the womens college world series?
If you could generate even a small following by women of a women's sport, all of those people won't be able to cord cut without giving up on watching the sport.
Posted on 2/17/17 at 10:42 am to TomRollTideRitter
quote:You do realize ESPN did this back in the early 2000's with "Playmakers", "Sportscentury" and that reality show that got Mike Hill hired.
I'd recommend generating some inside content think like Hard Knocks or Last Chance U. I'd also try to build the brands of some less popular sports in order to expand the customer base. If you could generate even a small following by women of a women's sport, all of those people won't be able to cord cut without giving up on watching the sport.
Basically, I'd generate content that is a lot harder for people to copy (live or reality)
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