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But people who are looking at the treadmills and the squat racks won't see the market share. They'll see Nike all day everyday. But where kids are going to. It's all UA.

In the way of a response...

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McCaigBro69

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Lol this must be based on location.

The local high school where I live is sponsored by UA, but all the kids wear Nike gear other than their uniforms (cleats, football visors, shooter sleeves, basketball shoes).

Nike is BY FAR the better product.

I work in the sports media and see apparel choices daily by athletes and Nike trumps UA in every way. Until UA can make shoes and apparel that can be worn casually it won't come close to Nike's success.

By that, I mean Nike airmax shoes, Roshes, Jordan Brand are a good example. No one wears UA shoes out and about, especially athletes who have a choice.

The only people I know that wear UA by choice are 40+ year old dads and I am around high school and college athletes daily.

Setting aside the fact that no one was talking about quality as much as they were talking about the overall health and the upward trend of the company in terms of sales and market share amongst youth kids and their parents...

Let's look at today's information about Under Armor's latest sales and earnings data they disclosed...

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Under Armour UA +6.80% posted a double-digit rise in revenues and profits during its first quarter, driven by the wild growth of its shoe business.

I'm sure this must be strictly a regionally geographic-based phenomenon though. That and 40+ year old dad's are much larger demo than anyone ever thought.

Let's continue...

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Revenue in the quarter jumped 30% to $1.05 billion, beating analyst estimates of $1.02 billion. This wasn’t an accident, noted management on a call with analysts and investors, since Golden State Warrior player Stephen Curry also averages 30 points per game. Last quarter, Under Armour posted 31% year-over-year growth.

Again...who knew 40+ year old Dad's were such huge Steph Curry Fans? Or that they had such a huge spending power to move the needle that much. Don't they know Nike is BY FAR the better product? I mean...sales and profits should follow quality ALLLLL the time right?

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Shoe sales surged 64% to $264 million during the quarter

Again, who knew 40+ year old dads were spending hundreds of millions of dollars on tennis shoes?

Let's rewind a little bit and focus on this nugget from the response to my initial post...

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McCaigBro69

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No one wears UA shoes out and about

Who is wearing the hundreds of millions of dollars worth of shoes that Under Armor sold, I wonder...?

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Shoe sales surged 64% to $264 million during the quarter

Well, it doesn't matter...After all, here's what we should know from a subject matter expert regarding Under Armor...

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McCaigBro69

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The only people I know that wear UA by choice are 40+ year old dads and I am around high school and college athletes daily.

Sounds convincing and reasonable. Wait...What did the sales data have to say about this subject?

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Apparel sales jumped 20% to $667 million, led by the popularity of training and golf clothes. Accessory sales rose 26% to $80 million as consumers bought hats, headbands and bags.

WHO IS FORCING ALL THESE POOR PEOPLE TO WEAR UNDER ARMOR AGAINST THEIR WILL!

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McCaigBro69

Since you've let us know that...

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I work in the sports media

Can you help us with some investigative journalism about who are the 40+ year old Dad's buying this stuff and why are they forcing millions of people to wear it?

Or are they buying it to take it off the shelves because they don't want to see it compete against the Nike Stuff and maybe donating it to impoverished countries because they hate seeing it in stores so much?

LINK

This post was edited on 4/21/16 at 11:33 am