re: Gordon McKernan Advertising

I wish I could have been in the advertising meeting where some marketing genius said, "you know what would be the GOAT billboard for G? The Sermon on the Mount Beatitudes." and everyone said, "Brilliant! let's do this x 100"

Blessed are the poor in spirit, for theirs is the kingdom of heaven.

4Blessed are those who mourn, for they will be comforted.

5Blessed are the meek, for they will inherit the earth.

6Blessed are those who hunger and thirst after righteousness,

for they will be filled.

7Blessed are the merciful, for they shall be shown mercy.

8Blessed are the pure in heart, for they will see God.

9Blessed are the peacemakers, for they will be called the sons of God.

10Blessed are those who are persecuted because of righteousness, for theirs is the kingdom of heaven.

11Blessed are you when people insult you, persecute you and falsely say all kinds of evil against you because of me. 12Rejoice and be glad, because great is your reward in heaven, for in the same way they persecuted the prophets who were before you.