re: Captain D’s planning to set sail in Baton Rouge market

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Why?

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“One thing we do is listen to our customers, and when we hear from a lot of customers in a geographic area asking for the brand—as we have in the Baton Rouge area—we know that’s a good sign,” he says.

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The interest in the Baton Rouge market comes as the company has experienced several years of steady growth. There are currently seven Captain D’s restaurants in Louisiana; the closest one to Baton Rouge is in Covington. Other restaurants are located in Alexandria, Leesville, Monroe, Ruston and Shreveport.

“We’re in a tremendous growth phase right now,” he says. “I would say that from a corporate perspective, Baton Rouge is the focus right now, but we think Louisiana is a fantastic state for our brand.

We look at it as being a big area for Captain D’s down the road, so we’re looking in all areas of Louisiana

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