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re: UnderArmour buys Endomondo and MyFitnessPal...
Posted on 2/22/15 at 4:59 pm to GFunk
Posted on 2/22/15 at 4:59 pm to GFunk
MyFitnessPal was adding users at a pace of 65k users/day before this acquisition.
And Endomondo is the most popular digital fitness app in Europe, iirc
Both of these acquisitions compliment the "Connected FItness" arm of UA, who's staple right now is MapMyFItness, and UA's new social media platform "UA Record"
The company is getting some nice exposure right now with the NFL Combine as well
And Endomondo is the most popular digital fitness app in Europe, iirc
Both of these acquisitions compliment the "Connected FItness" arm of UA, who's staple right now is MapMyFItness, and UA's new social media platform "UA Record"
The company is getting some nice exposure right now with the NFL Combine as well
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