re: Apple Aiming to Begin Electric Car Production in 2020 (update)

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Yeah Google may be in essentially the same position, but I believe Google started down this path because it was looking for an internal way to improve the 2nd hit product they had, Maps.

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I also feel like Google is more of a company that takes on novel innovation risks. Apple doesn't take a lot of risks beyond what has been started by other companies and closely related to products they already have. This would be a deviation from their normal behavior.