re: Would you pay $35/month for a pass to unlimited theater movies?

I have two teenage stepdaughters who are at the movies a minumum of 3 times per week so I would definitely buy passes for them. As for me personally, it would depend on the billing. Do they bill for the entire year at $35/month or do you purchase each month individually? I would be interested in, say, July and December, and not so interested in the rest of the year.

Also, I assume the pass would be issued to an individual so that it can't be passed around to friends?