re: Trying to avoid getting "stuck" in my current career/role

quote:

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Hiring Manager sees low end on the "Year's of experience" and no direct employment in the industry (either with competitor or customer). Yet, I've worked with every single customer or agency the job would require.

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Sounds like your resume needs a rewrite. You should be tweaking it for every single job--highlighting the relevant skills, customers, etc for the position in question.