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re: .
Posted on 9/25/14 at 3:09 pm to DelU249
Posted on 9/25/14 at 3:09 pm to DelU249
quote:I don't know, maybe? It's all marketing, no doubt. I might put a little more weight behind a form of marketing that helps me in some way, though.
more likely how though?
Like now you go and see if they have something you need or want...
quote:Personally, I'm not going to buy something that I don't need or want just to support a company doing something I like. It would be better to just do whatever with my money directly, rather than funneling through a company, obviously. But if I can get something I need/want at the same time, I would pay a premium for something if it supports something I like (because it saves me the time of directly supporting it myself).
I guess I just want to know if you'd buy something not as good or that you wanted less.
quote:It's the same concept in reverse. Depriving a cause of dollars is as effective as giving dollars to another.
I get spending the extra markup for the same shite if it makes you feel good and doesn't really cost you significantly more. I guess I just don't get the notion that "holy shite I would buy this or sign up with them in a heartbeat if only they didn't/weren't/hadn't BLANK
2
Posted on 9/25/14 at 3:13 pm to Korkstand
quote:
But if I can get something I need/want at the same time
thank you. and this is where I think companies really fail so many times
PRODUCT differentiation (though your example is differentiation) and uniqueness
sure everything has a substitute, but substituting for something unrelated to you and your interests seems strange
Posted on 9/25/14 at 3:18 pm to Korkstand
quote:
Depriving a cause of dollars is as effective as giving dollars to another
I get that as well, but if you're buying the same damn thing just where you buy it, or there is an equal or more valuable alternative...again, I'm talking full boycott or social responsibility being a main driving force behind a purchasing decision.
and I'm given the impression that happens because companies all placate these groups or whatever, but why? is it like "why take the risk let's measure the cost versus the lost revenue" or is it "oh shite if we don't do this NOW people won't like us"
I don't get why companies think they can be liked...I'm not talking about brand strength and shite like that. Some of them seem proactive in warding off the PC crusaders. no one is even saying something and your doing it, and I KNOW it's not because you want to
long story short: the corporate culture, specifically public relations and community outreach just fricking perplexes me to no end because I don't know anyone who fricking cares.
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