re: Thinking of switching to Verizon

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Verizon in most areas is hands down best carrier for service quality.

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+1

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In terms of plan pricing, you will get absolutely hosed. If you are on a family plan I'd look at ATT first. If you own your own phone you get a discount which can make a sizeable difference in your bill for multiple people

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Verizon has almost exactly the same price structure. The only reason to pick AT&T is if they have phones you want and their service coverage meets your needs.