re: ALS Ice Bucket Challenge

It's for a good cause so I certainly don't "oppose" it, but it is annoying. The connection between charity and doing something to support charity seems to be widening, and it makes it confusing to grasp.

Can we not go back to the day where you get people to pledge money in return for you doing something that is hard/that sucks? Or is dumping some cold water on your head America's version of sacrifice now?