re: LSUS Online MBA Reviews

Based on what I've read here, there are no great options for MKT 701. For that reason, I saved it for the last class of the program. I figured that I'd have sufficient motivation to get through whatever is thrown at me at that point! I'm taking it with A. Darrat. Does anyone recall the name of the former textbook for this course? I wonder if getting a jump start on reading would help...