re: is the magic jack a good idea?

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you can get better numbers than that. I had a new jersey number where the last 6 digits were my last name, but I gave it up because I never used GVoice

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You can do the same for most area codes. However, most "vanity numbers" like 0000, 2222, 3333, etc or popular words spelled out have already been taken. However, last names or company/product names(depending on uniqueness) may be a play.