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re: PwC Renames Booz & Co.....Strategy&
Posted on 4/4/14 at 3:44 pm to lynxcat
Posted on 4/4/14 at 3:44 pm to lynxcat
Sorry for the confusion. I did not mean to imply that I would expect them to continue to acquire firms of that size, more that all big 4, big 5, big 8 and so on have changed names and rebranded throughout their history. Mostly through some sort of consolidation or spin-off or for the sake of simplicity.
It is just my belief that when they go to market they will eventually realize it easier to have one name for all functions rather than several. They will probably ride the Booz name for a bit for credibility, when that wears off, simplify. I could be wrong.
The whole thing is a big deal and I am sure was hard to pull off with the number of partners across PWC and Booz.
It is just my belief that when they go to market they will eventually realize it easier to have one name for all functions rather than several. They will probably ride the Booz name for a bit for credibility, when that wears off, simplify. I could be wrong.
The whole thing is a big deal and I am sure was hard to pull off with the number of partners across PWC and Booz.
1
Posted on 4/4/14 at 5:13 pm to Cypdog
Spot on. The only exception to where a new naming convention has worked quite well is on the digital agency capabilities...Deloitte Digital and IBM Interactive to be specific.
This post was edited on 4/4/14 at 5:14 pm
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