By "selling," do you mean the investment or the benefits of (i.e. an ownership unit for a certain price versus a promotional benefit to the company)? Or can it be either/or?

My thinking is to provide them with some time and additional information to peruse before discussing money in order to make them more comfortable because some of this involves cold calling.

This post was edited on 1/13/14 at 9:15 pm

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Posted by lsulefty5

Baton Rouge

Member since Dec 2007

901 posts

Posted on 1/13/14 at 9:40 pm to shutterspeed

You are selling an investment. Features and benefits aid in the sale of said investment.
Be direct with the purpose of your visit, then once in the door make quick small talk, and then get in to your purpose of visit. Always have a purpose or a goal BEFORE the call. Else wise you will be wasting both your client and your time.

ETA: don't be afraid to ask for the order. If it's a big ticket item, give them some time and follow back up and reinforce your benefits and then ask for the order. If they're interested they will say so, if not, both of you can move on.
Good luck selling!

This post was edited on 1/13/14 at 9:45 pm

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Posted by Putty

Member since Oct 2003

25492 posts

Posted on 1/14/14 at 8:40 am to shutterspeed

quote:
By "selling," do you mean the investment or the benefits of (i.e. an ownership unit for a certain price versus a promotional benefit to the company)? Or can it be either/or? My thinking is to provide them with some time and additional information to peruse before discussing money in order to make them more comfortable because some of this involves cold calling.

I think you just lost Martini

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