re: The Official Pappy 20 Thread

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It's retailers making a huge markup off of it. Your allocation is highly dependent on quantity if product sold, # of skus, and some loyalty more so to sazerac co. If you're a huge mover of eagle rare, buffalo trace, old charter, etc you will be given a slightly larger allocation. If you stock every offering from sazerac you get bonus points. However, republic has held their wholesale within the range it's always been. It's the demand the retailers see that gets the bigger price. The distributors actually hate having something so limited because someone is always bound to get upset over what they get.

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Spot on...
I know a few retailers who are getting it and actually purchased cases of stuff they had no desire to sell, but their reps were pushing it with a wink and saying you scratch my back, I'll scratch yours.

Source: Liquor reps

And, TA, $3k isn't going to cut it at a retailer that likely has so many large accounts. The key is to find smaller market retailers that sell the sazerac Co products well.