re: OFFICIAL: Sales Professionals Strategy and Discussion Thread

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I do believe relationships win out when in doubt. People buy from people. If you work well and trust each other, then business runs much smoother and you get repeat business.

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There is a point here that I think some in sales miss. Building a personal relationship with customers as described by a few in the thread is great, but I've found that it's more important to build a business relationship and professional trust. I've seen plenty of "superstar" reps with one vendor make bold claims about how many customers they would bring with them when they move to another vendor, but then fail because those personal relationships do not translate to business.

(By the way, this is an interesting thread and I hope more of the sales guys out there chime in. I never actually wanted to be in sales and backed into my first sales position, but it's worked out well and I enjoy talking to others about the job.)