re: Duck Dynasty hitting the bigtime

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Its probably in the 500k range to be on the hood,side skirts,and deck lid.



That's the minimum, I'd say they forked out 2-3 mill for all that.

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I did some research on car sponsoring for Nascar.

There are so many variables that go into a sponsorship. Neither of the dollar amounts suggested would surprise me.

I was looking at sponsoring a car for Richard Childers Racing for the 2013 season at the end of last year. A single race sponsorship can be difficult depending on what the primary sponsors have committed to doing for the season.

In the end we could not come to an agreement for a car sponsorship but did do a different form of sponsorship.

Edited to add:

In some cases the primary sponsor will cut additional deals with the other companies. As in this case Peak may have paid a portion of the sponsorship with A&E agreeing to pay a portion and A&E also giving Peak commercial time on the station. Possibly doing the Duck Dynasty show.

Also need to consider that "Duck Dynasty/The Robertson" may be used for promotion of Peak products. Then there is the all the crap that they sell at the track. There may be a full array of Duck Commander #15 crap that will be sold this weekend with the profits being split many different ways.