re: Anyone else think it's total BS that it cost the same to buy

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with the advent of digital download, one might look at physical media as a cost the supplier has to eat, not pass on to the consumer.

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That doesn't equate...they are already passing the cost to the consumer and more than likely plus some. The advent of the new medium simply takes away those costs that again, were already passing along.

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this still does not effect the market price of the good, merely increases potential profitability to the supplier.

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Of course its an increase in potential profitability....that's the whole point in asking why can't they reduce the price. Not to mention, if they decrease the price of digitally downloaded games, that might entice more gamers to buy...further increasing their potential profitability.

Its not surprising that they don't....its a business and they are there to make a profit...at the same time consumers can ask.