re: BIG10 reaching out to UVA,UNC & Georgia Tech

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Do you really believe fans in North Carolina, Texas, Michigan, Oregon, etc are not actively paying attention and watching SEC sports? Same can be said in SEC country.

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Sure they are, but they are not adding to SEC revenue as much as they would if they were subscribers to cable networks that will carry the SEC channel. The current business model for cable TV provides the channel with a small amount of money per household whether that household watches the channel or not. Ratings increase the amount per household the cable networks pay (chack out the disputes ESPN has been having with cable networks), but actual viewership is just icing on the cake. Getting into the households is the reason why higher population states with large markets are preferrable to rural states with small markets. Oklahoma would be a much better target from a sports competition perspective than any ACC school, but from a cable TV revenue perspective Oklahoma might as well not exist.