re: Taste Reviews: How do you know what is what?

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I was under the impression that your view is that taste (whether food, wine, beer)is an illusion and that it doesn't matter.

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it's not that it doesn't matter, it's that it's false and mostly based on outside influences. read one of the quoted areas: our actual tasting ability is very limited, we fill in the rest of the blanks in our mind

sometimes it's not even intentional. you can serve the exact same food to the exact same group of people and the name of the restaurant will determine how they perceive the taste. there's actually an experiment that does just this