re: Do you buy your games used whenever you can?

I see that you are saying but you are also leaving out the side business of a game like Gears. They make tons of money off of merchandising and other stuff. Avatars, toys, strategy guides, etc. Let's not forget DLC.

I have no doubt GS makes a killing on used games but I doubt they make more than the developer on a game as big as Gears. Maybe some of the smaller games...maybe.