re: F-150 Ecoboost: Anyone own one? Pros cons?

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The thing that pisses me off is that the 5.3 is a great motor and if tuned right can easily hold its own if not top all other motors in its class.

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Yup. That would be the only thing that would make me consider a GMC/Chevy. The LS platform has a MASSIVE aftermarket and therefore it doesn't take a lot in mods to make a 5.3 a very potent V8.

But when you're talking stock trucks, they have to do something with the 5.3. They can't keep selling that truck with that engine at that price for much longer...the competition is too stiff. Only people that would keep coming back are die-hard GM guys.