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Started By
Message
What is a market with 1B people, when 999.99M don't watch?
Posted on 6/13/10 at 12:22 pm
Posted on 6/13/10 at 12:22 pm
with a normal tv deal (which the SEC has), market size means nothing. what matters is VIEWERS
with a cable deal, market size matters, b/c they can put the channel on the cable package of millions of people who will never watch the channel. who watches doesn't matter for the most part. cox/tuner/comcast/etc will still pay the conference for the channel
with a cable deal, market size matters, b/c they can put the channel on the cable package of millions of people who will never watch the channel. who watches doesn't matter for the most part. cox/tuner/comcast/etc will still pay the conference for the channel
5
Posted on 6/13/10 at 12:37 pm to SlowFlowPro
quote:
what matters is THE BRAND that will attract NATIONWIDE VIEWERS
Tweaked it a little
Posted on 6/13/10 at 12:37 pm to SlowFlowPro
If I'm not mistaken, there is a trigger clause in the current TV contracts that allows the conference to renegotiate if a certain market number is met.
Posted on 6/13/10 at 12:40 pm to Lsupimp
quote:
Tweaked it a little
you're wrong
the SEC has shown that local/regional support is the best model right now
Posted on 6/13/10 at 12:41 pm to DvlsAdvocat
quote:
If I'm not mistaken, there is a trigger clause in the current TV contracts that allows the conference to renegotiate if a certain market number is met.
and that is a risk right now
any tv deal had better be worked out before expansion, or we may frick ourselves
Posted on 6/13/10 at 12:55 pm to SlowFlowPro
quote:
you're wrong
the SEC has shown that local/regional support is the best model right now
I completly agree.
We are making basically the same point, I think.
SEC cohesiveness, cultural affinity,common passion has turned SEC football into a NATIONWIDE MONSTER.
People everywhere watch SEC football in a way they don't watch Big 12 and Pac-10 football.
Posted on 6/13/10 at 12:56 pm to SlowFlowPro
quote:
with a normal tv deal (which the SEC has), market size means nothing. what matters is VIEWERS
How do you figure that when a 5 market share of L.A. is much, much larger than a 40 in N.O?
Posted on 6/13/10 at 12:58 pm to arrakis
quote:
How do you figure that when a 5 market share of L.A. is much, much larger than a 40 in N.O?
INTENSITY.
Intensity drives purchase.
Posted on 6/13/10 at 1:00 pm to Lsupimp
quote:
SEC cohesiveness, cultural affinity,common passion has turned SEC football into a NATIONWIDE MONSTER.
no
product on the field led to national appeal. that's from our super fertile recruiting ground, which is from slavery
SEC schools make money because their locals support the program. national appeal doesn't fund us for the most part
quote:
People everywhere watch SEC football in a way they don't watch Big 12 and Pac-10 football.
tv ratings for big national games don't back this up
Posted on 6/13/10 at 1:02 pm to arrakis
quote:
How do you figure that when a 5 market share of L.A. is much, much larger than a 40 in N.O?
it's all about total viewers
product/hype leads to viewers. we have product, not as much hype
adding houston with houston doesn't matter in terms of tv right now. adding it with TAMU matters b/c TAMU watches
Posted on 6/13/10 at 1:08 pm to SlowFlowPro
quote:
it's all about total viewers
Yes it is and the size of the market is paramount. There's a certain point pass which you simply can't pull more viewers...ie 60 market share. You can max a small market, not so with a large one.
quote:
adding houston with houston doesn't matter in terms of tv right now. adding it with TAMU matters b/c TAMU watches
You might change your mind when you read this
Link fixed...
This post was edited on 6/13/10 at 1:09 pm
Posted on 6/13/10 at 1:11 pm to arrakis
i don't want to add TAMU
but to assume their fans wouldn't watch TAMU on national tv almost every week is foolish
but to assume their fans wouldn't watch TAMU on national tv almost every week is foolish
Posted on 6/13/10 at 1:13 pm to SlowFlowPro
Not much brand awareness study at Southern law School, huh ? 
You have the first half of it exactly right.
Then you stop.
My experience as a season ticket holder at Colorado when they were a perennial top 5 team loaded with NFL first round picks taught me that local passion has to drive sustainability.
Success on the field is at the top of the list in the SEC. We only want teams that share that philosophy. We WANT to win, So we do, because it's important to us.
You want a Nebraska, an FSU, an A&M in a way that you don't want a Colorado, Mizzou...
They will emphasize football, improve Competition and strengthen your national brand.
I mean seriously SlowFlow, is ESPN planning on cutting the nationwide feed ?
Did I miss something ?
have you ever tried to find the PAC 10 games on a Saturday night ?
Ever been to a sports bar in New York on a Saturday ?
Were they watching the LSU-UF game or the Mizzou-Colorado game?
SEC football is tops because it has an identifiable culture, an easy to understand BRAND.
You have the first half of it exactly right.
Then you stop.
My experience as a season ticket holder at Colorado when they were a perennial top 5 team loaded with NFL first round picks taught me that local passion has to drive sustainability.
Success on the field is at the top of the list in the SEC. We only want teams that share that philosophy. We WANT to win, So we do, because it's important to us.
You want a Nebraska, an FSU, an A&M in a way that you don't want a Colorado, Mizzou...
They will emphasize football, improve Competition and strengthen your national brand.
I mean seriously SlowFlow, is ESPN planning on cutting the nationwide feed ?
Did I miss something ?
have you ever tried to find the PAC 10 games on a Saturday night ?
Ever been to a sports bar in New York on a Saturday ?
Were they watching the LSU-UF game or the Mizzou-Colorado game?
SEC football is tops because it has an identifiable culture, an easy to understand BRAND.
Posted on 6/13/10 at 1:18 pm to Lsupimp
quote:
SEC football is tops because it has an identifiable culture, an easy to understand BRAND.
SEC football is tops b/c we have the best product right now
we don't get the best national ratings compared to big matchups with national programs
the SEC has 2 natioanl programs...UF and Bama. that's it, and i'm reaching with Bama
Posted on 6/13/10 at 1:19 pm to SlowFlowPro
You never learn.
Posted on 6/13/10 at 1:23 pm to Lsupimp
why is the rose bowl the highest-ranked game every year other than the title game?
how can the rose bowl beat out the sugar, if the SEC has the #1 national appeal?
how can the rose bowl beat out the sugar, if the SEC has the #1 national appeal?
Posted on 6/13/10 at 1:23 pm to SlowFlowPro
When you are talking tv, there becomes a certain saturation point where you will always have the same viewers. This means growth occurs by adding new viewership.
Posted on 6/13/10 at 1:25 pm to Big Data
quote:
This means growth occurs by adding new viewership.
then we should only be targeting schools with a well-established base of support to steal
Posted on 6/13/10 at 1:26 pm to Lsupimp
quote:
an easy to understand BRAND
That brand= any given Saturday you will find a compelling, knock-down-dragout matchup in the SEC.
In every other conference "it's the one we've all been waiting for" in a season of snoozers.
Posted on 6/13/10 at 1:36 pm to Mayhawman
it's not even about that
first, it's local support. we watch our teams on tv. this is a constant that won't change muchh
secondly, we support the SEC. if our team isn't playing, we will watch the SEC game on. that's regional support
that's why ESPN/CBS paid so much for our local and regional support. it's constant, it's high, and it won't go away soon
our national appeal is based on our product, but we don't really have teams with national appeal unless they're goin for a title
first, it's local support. we watch our teams on tv. this is a constant that won't change muchh
secondly, we support the SEC. if our team isn't playing, we will watch the SEC game on. that's regional support
that's why ESPN/CBS paid so much for our local and regional support. it's constant, it's high, and it won't go away soon
our national appeal is based on our product, but we don't really have teams with national appeal unless they're goin for a title
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