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OnePlus pulling out of America and Europe
Posted on 3/25/26 at 8:30 am
Posted on 3/25/26 at 8:30 am
Good job carriers. You ran off another manufacturer and ensured we are stuck with only four manufacturers for phones: Apple, Google, Samsung, Motorola.
9to5Google:
9to5Google website
Could see this coming. The 15 was downgraded from the 13. The Hasselblad contract was not renewed. One day there will be no Oneplus, just Oppo. So much for the flagship killer.
9to5Google:
quote:
It appears that OnePlus is set to pull the plug on and shutting down smartphone operations in global markets as the company focuses heavily on China, and this time, there’s more to it.
In a now-deleted Twitter post, Internet tipster Yogesh Brar shared that OnePlus will be shutting down in global markets, instead shifting focus to the entry- and mid-range market in India.
While speculation and rumors have been circulating online for several months, we can corroborate that a source familiar with the behind-the-scenes workings confirmed to 9to5Google that OnePlus will cease operations in certain regions, including vast portions of Europe, potentially as soon as April 2026. A firm timeline was not shared.
Selected staff had been informed of this decision ahead of time, with some receiving severance packages ahead of this shutdown. Compounding this, in recent hours, India CEO Robin Liu has been confirmed to have left the brand and returned to China, fueling yet more rumors of OnePlus shutting down operations.
Back in 2020, OnePlus shuttered and severely reduced major components of the firm’s European operations, jetisoning UK, German, and other European offices in the post-Nord launch period following Carl Pei’s exit. Since then, the company has built closer ties with its parent company, Oppo, with former OnePlus head Pete Lau moving into a Chief Product Officer role at Oppo.
Details are scant on why this decision has been made, but it is believed that Oppo is taking a greater focus internally. This has also apparently been one of the driving forces behind certain partnership shifts, such as the Hasselblad camera partnership that ended with the recent OnePlus 15 release but continues to be a component on Oppo flagship smartphones. It’s also not hard to see how the current market conditions could affect decision making – brands in China are expected to be hardest-hit by the ongoing memory/storage shortages and rapidly inflating costs, and all companies are looking to trim any excess.
9to5Google website
Could see this coming. The 15 was downgraded from the 13. The Hasselblad contract was not renewed. One day there will be no Oneplus, just Oppo. So much for the flagship killer.
3
Posted on 3/25/26 at 10:36 am to prplhze2000
well shite. i have really loved my oneplus devices.
Posted on 3/25/26 at 11:06 am to prplhze2000
It’s really hard for tech companies to operate in competitive markets and operate in the EU/USA at the same time. They’re culturally incompatible.
Posted on 3/26/26 at 11:14 pm to prplhze2000
the story arch of oneplus is really something.
Posted on 3/27/26 at 8:38 am to Dallaswho
Well, blame carriers.
They control the market with subsidies. I'm on AT&T's website right now. It is offering latest Pixels, iPhones, and Galaxies for $5 a month or less, with most of them for zero with trade-in. Completely distorts the market from any reasonable competition.
Ok, you don't want to play that game and go out and buy your own phone such as a OnePlus or Nothing. Now you run into a little trick called whitelisting. That is where the carriers approve the phone to work on their networks.
In my area, OnePlus and other such phones will not work on CSpire. Some models work on Verizon, some don't. I'm with Xfinity. Only Google, Apple, Motorola, and Samsung are white listed.
So when Titan rolls out the Unihertz 2, good look getting it to work on a network in USA.
This is why Carl Prei hesitates to bring Nothing to the US. The carriers have completely altered the market from what it is in other countries.
They control the market with subsidies. I'm on AT&T's website right now. It is offering latest Pixels, iPhones, and Galaxies for $5 a month or less, with most of them for zero with trade-in. Completely distorts the market from any reasonable competition.
Ok, you don't want to play that game and go out and buy your own phone such as a OnePlus or Nothing. Now you run into a little trick called whitelisting. That is where the carriers approve the phone to work on their networks.
In my area, OnePlus and other such phones will not work on CSpire. Some models work on Verizon, some don't. I'm with Xfinity. Only Google, Apple, Motorola, and Samsung are white listed.
So when Titan rolls out the Unihertz 2, good look getting it to work on a network in USA.
This is why Carl Prei hesitates to bring Nothing to the US. The carriers have completely altered the market from what it is in other countries.
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