It’s the intangibles that Kelly struggles with

Beyond coaching the technical stuff, i.e. blocking, tackling, running, kicking, throwing techniques, mechanics, schemes, play calls, etc, there is another very important aspect to coaching and leading and that is mental.

BK seems to not connect to his team to get them ready, mentally/emotionlly and that’s what he’s lacking in my opinion. He may do and say all the right things technically but as far as getting players mindsets correct, getting them properly motivated I think that’s his weakness. Sure he didn’t directly cause his team to make all the mistakes they made but he doesn’t seem to know how to coach them up from a psychological perspective to help them prepare and perform at their maximum.

He hasn’t/cant seem to master the intangibles. That differentiates the good coaches from the great coaches. At this point it appears that BK is merely good, not great. And his salary would equate to one who is great.