re: Marvel Will Release No More Than Three Movies and Two Shows Per Year, Bob Iger Says

Those budgets are hilarious too. When Alan Horn came over from WB, he brought a lot of his accounting bullshite over which is top notch bullshite.

Essentially these studios will create an LLC for each blockbuster they put out. The Studio will “loan out” $250 million or whatever is listed as the “budget” to that LLC (with interest too) in order to produce whatever movie the LLC was created for. Unless a movie is an unequivocal failure (like $250 million budget and only makes $400 million or less), then the studio almost always gets something back.

What a lot of folks always ignore is that while the box office is a huge piece of the pie, marketing tie ins, whether it’s in film or commercials can rack it up for a studio and that doesn’t even begin to factor in merchandising dollars.

BVS was a disappointment at the box office but drew over $250 million in revenue for Warner Brothers before a single ticket was sold purely off of marketing partnerships. That doesn’t include any merchandising sales either. And with those revenue sources, they aren’t splitting the pie with anyone else.

Don’t even get me started on the bullshite they pull with streaming services. Some are “struggling”, but none of the majors are failing in the financial sense.