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Posted on 5/6/24 at 10:06 am to Large Farva
They said during the CBS broadcast that Zurich is about to do a long-term extension on their sponsorship, and that there was record attendance this week. They also had 5 of the top 15 golfers, as opposed to this week in Dallas who only have 1.
I think it's a valuable event for Zurich. They can stay as a major sponsor on the PGA Tour, but because of the team format, it will never be one of the rotating big money events, so they will never be on the hook for an increased purse.
As far as LIV and the Super Bowl, I was under the impression that English Turn already had a corporate event booking it that weekend. There is really no other course in the area that is remotely able to host an event of that magnitude.
I think it's a valuable event for Zurich. They can stay as a major sponsor on the PGA Tour, but because of the team format, it will never be one of the rotating big money events, so they will never be on the hook for an increased purse.
As far as LIV and the Super Bowl, I was under the impression that English Turn already had a corporate event booking it that weekend. There is really no other course in the area that is remotely able to host an event of that magnitude.
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