re: Ford lost $40K on every EV it sold

quote:

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Ford’s electric vehicle unit reported that losses soared in the first quarter to $1.3 billion, or $132,000 for each of the 10,000 vehicles it sold in the first three months of the year

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These numbers are totally meaningless... they are likely shoving all sorts of crap into it. Accelerated depreciation of the new plants and equipment, r&d costs, etc.

quote:

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The EV unit, which Ford calls Model e, sold 10,000 vehicles in the quarter, down 20% from the number it sold a year earlier. And its revenue plunged 84% to about $100 million, which Ford attributed mostly to price cuts for EVs across the industry.

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Now, these numbers have a ton of meaning. If EV is the future, then units sold and revenue shoud be increasing... whereas this shows that even despite price cuts, they are selling less units.

I think at this point, almost everyone who wants an EV has an EV. The market is sautrated. Additionally, many EV owners are not yet in a need to replace their EV with another EV. It could be a number of years before replacement demand kicks in.