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Started By
Message
re: Go Woke Go Broke, Dixie Beer Edition
Posted on 4/24/24 at 3:30 pm to Sam Quint
Posted on 4/24/24 at 3:30 pm to Sam Quint
Benson bought it, not at a premium.
They built the facility which was politically and tax motivated. It was in a terrible location and was overbuilt.
Covid hit.
They changed the name.
They merged in / sold to a company with an awful reputation in the business.
Now the whole thing is collapsing.
To say simply the name change caused them to fail is not legit.
The shitty beer and terrible location and covid cost them to lose money. To gain a marketing spark, they changed the name.
When the name change did not work, they then sold out, thinking the partnership was going to be a lifeline. The partnership turned out to be awful at best and more than likely a fraud (if not criminal fraud then certainly misrepresenting competence, along with a total lack of due dilligance by Benson's management).
Changing their name hastened their demise, but I still beleive if they were called Dixie today, the other problems still exist and they are still going to fail. Maybe changing the name sped up the timeline, but it was never going to make it long term.
They built the facility which was politically and tax motivated. It was in a terrible location and was overbuilt.
Covid hit.
They changed the name.
They merged in / sold to a company with an awful reputation in the business.
Now the whole thing is collapsing.
To say simply the name change caused them to fail is not legit.
The shitty beer and terrible location and covid cost them to lose money. To gain a marketing spark, they changed the name.
When the name change did not work, they then sold out, thinking the partnership was going to be a lifeline. The partnership turned out to be awful at best and more than likely a fraud (if not criminal fraud then certainly misrepresenting competence, along with a total lack of due dilligance by Benson's management).
Changing their name hastened their demise, but I still beleive if they were called Dixie today, the other problems still exist and they are still going to fail. Maybe changing the name sped up the timeline, but it was never going to make it long term.
2
Posted on 4/24/24 at 3:39 pm to LSUFanHouston
Anecdotally, the name change caused me to completely stop purchasing their product and actively avoid ever drinking their re-branded Faubourg Beer. Ultimately, a beer company has to sell beers to stay afloat. Dixie was a well known New Orleans brand that the marketing people thought was out of touch post George Floyd. Don’t forget that this also came around the time that other national brands started purging “problematic” brands like Uncle Ben’s, Aunt Jemima, the Land-o-Lakes Indian, etc.
Posted on 4/24/24 at 3:47 pm to LSUFanHouston
quote:
Benson bought it, not at a premium.
They built the facility which was politically and tax motivated. It was in a terrible location and was overbuilt.
Covid hit.
They changed the name.
They merged in / sold to a company with an awful reputation in the business.
Now the whole thing is collapsing.
To say simply the name change caused them to fail is not legit.
The shitty beer and terrible location and covid cost them to lose money. To gain a marketing spark, they changed the name.
When the name change did not work, they then sold out, thinking the partnership was going to be a lifeline. The partnership turned out to be awful at best and more than likely a fraud (if not criminal fraud then certainly misrepresenting competence, along with a total lack of due dilligance by Benson's management).
Changing their name hastened their demise, but I still beleive if they were called Dixie today, the other problems still exist and they are still going to fail. Maybe changing the name sped up the timeline, but it was never going to make it long term.
the watertight bulkheads didnt go high enough into the superstructure to prevent flooding
the night watchman forgot his binoculars
the ship was moving too fast in dangerous waters
the screws were proportionally too small for the ship to maneuver effectively
but the Titanic sank because it struck a fricking iceberg.
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