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re: Go Woke Go Broke, Dixie Beer Edition

Posted on 4/24/24 at 8:41 am to
Posted by lsupride87
Member since Dec 2007
96695 posts
Posted on 4/24/24 at 8:41 am to
Dixie had one thing going for it: A nostalgic name that people bought.

Killing the name was 100% the dumbest shite that guaranteed failure
Posted by Corinthians420
Iowa
Member since Jun 2022
7206 posts
Posted on 4/24/24 at 8:47 am to
quote:

Dixie had one thing going for it: A nostalgic name that people bought.

Killing the name was 100% the dumbest shite that guaranteed failure

Most of the time people buy something they aren't looking to hold onto their current market share (especially when it is as small as Dixie's was)

Maybe they could've stayed in business longer continuing to sell Dixie beer, but the previous owners didn't. I'm sure the goal was to use Dixie infrastructure to try to make a MORE popular product.
This post was edited on 4/24/24 at 8:47 am
Posted by Cell of Awareness
Member since Jan 2024
219 posts
Posted on 4/24/24 at 8:47 am to
quote:

Dixie had one thing going for it: A nostalgic name that people bought.

Killing the name was 100% the dumbest shite that guaranteed failure


The name was not the only thing but it was major. Overbuilding in a high crime industrial area where you felt like you were in The Walking Dead after you left Interstate was right behind. They could have built it over one of the surface parking lots at the Dome.
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