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re: Caitlin Clark sold more Fever jerseys in one day than the Cowboys sold all last year
Posted on 4/22/24 at 7:33 am to StringedInstruments
Posted on 4/22/24 at 7:33 am to StringedInstruments
quote:
It makes sense. No one had a Caitlin Clark jersey last year. Plenty of people have Dallas Cowboys jerseys.
She’s the hottest name in sports right now. I’ll be curious to see if she’s still outselling men’s sports three years from now.
That is my take on it as well, assuming it's true. CC has generated lots of "new basketball fans" that weren't fans before or certainly not WBB fans before. So they want her jersey, whereas established teams/franchises with huge fan bases already have jerseys that they want.
Also, another angle I thought about too is: are jersey sales down these days from times past? Seems like the jersey fad has worn out a bit. But that is pure speculation on my part with no data to back it up. It just seems like people buy fewer jerseys than they used to. I certainly see them less than I used to when I (rarely) hit up a pro game.
1
Posted on 4/22/24 at 11:01 pm to CocomoLSU
quote:
That is my take on it as well, assuming it's true. CC has generated lots of "new basketball fans" that weren't fans before or certainly not WBB fans before.
Her opponents in the WNBA have moved their games against her to bigger Arenas to handle the ticket demand. Call her the Road Warrior I guess.... And who knows how long this will last....she could easily get denigrated and swallowed up in the toxic WNBA Rapinoe-like nonsense league.
That's why she was low-balled by Shoe/apparel Companies with only 2-3 year deals, only Nike came in with an 8 year deal.
True, she signed thousands of autographs for little girls at sold out Iowa games AND road games....but that's the College effect. Even the two-time WNBA MVP doesn't have a shoe deal because nobody cares and doesn't know her name. And some idiot columnists are crying racism because they don't understand capitalism. I do doubt the Caitlin Clark effect can be sustainable....she's walking into a league that tends to do everything possible to be unlikable.
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