re: Iowa-South Carolina Draws 18.7 Million Viewers

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It's growing, but it remains to be seen whether this is temporary or long-term growth.

As a comparison, men's tennis was huge in the US when McEnroe, Borg, Connors, Agassi, Sampras etc. were around because of the different, dynamic personalities/relationships between the players.

However, once those players retired, tennis largely fell back down to earth in terms of popularity.

Let's see what happens with WCBB.

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Yep.

Cheryl Miller drew huge TV audiences because much like Caitlin Clark she was extraordinary, but the ratings weren't sustained. LSU fans that thought that this was about LSU were wrong. College basketball will need to produce another incredible shooter like CC to keep people entertained.


"The viewership surpassed the 11.84 million who watched the 1983 NCAA championship game between Southern California and Louisiana Tech. LSU coach Kim Mulkey played for Louisiana Tech and was matched up against USC great Cheryl Miller in that game, which the Trojans won 64-58."