re: NIL restrictions

NIL simply isn’t sustainable. When Nike or Gatorade pay a professional athlete for endorsing their brand, there’s typically an ad campaign behind them to generate a return on the investment. Of all these NIL deals, show me how everyone throwing money at these kids is getting a return on their investment. A select few have ended up decent AD campaigns but that’s the exception. I’m sure there’s a little money in autographs but not to the extent that is being poured into these deals.

The real money is in the tv deals. The first conference to fundamentally understand this and cut their students athletes in on it is going to win the realignment war. All the stupidity that comes with the NIL will disappear.