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re: Latest Marvel installment collapses at box office after weak opening.
Posted on 11/20/23 at 8:55 am to CleverUserName
Posted on 11/20/23 at 8:55 am to CleverUserName
quote:
It cost over 300 million to make. So it hasn’t made any money. It has to make 254 million more before it profits a single dollar.
Throw in the marketing costs and profit sharing with theaters, and it might need to make close to a billion dollars to return one cent of profit to Disney.
1
Posted on 11/20/23 at 3:28 pm to International_Aggie
quote:
Throw in the marketing costs and profit sharing with theaters, and it might need to make close to a billion dollars to return one cent of profit to Disney.
Realistically, these films have "budgeted" themselves out of profitability. Heck, even the Disney animated films have budgets of $200m or more. Throw in the marketing and the film needs to gross $500m, $600m globally to even threaten turning a profit. They aren't moving toys/merch. There is no secondary market because they go to D+ which still doesn't make any money.
They broke the business model and haven't fixed it yet.
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