re: Sources: Big Ten coaches urge action against UM. Update: Connor Stalions has been fired

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but the rules they broke aren't that big of a deal

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How they went about breaking them is probably the bigger issue.

Getting paid in tattoos or signing an autograph is not nearly as bad as actively trying to cheat. Everyone may do each, and all of them are against the rules at the time, but signing your name on memorabilia isnt close to videotaping another teams signals, paying off coaches, etc.