re: Victoria's Secret no longer woke. Sales are down. Hot chicks are back.

quote:

---

The company's mistake was thinking 'Fat ugly women can't relate to these beautiful models. They want to see people like them represented.'

That thinking was illogical. I watch a lot of college football. All of those players are more athletic than I ever was. I don't want to see people like me playing college football.

---

Correct. And advertising is more about brand awareness and constant bombardment. If you bombard viewers with unpleasant imagery they will simply not watch and ignore, thus guaranteeing all the money you spent on the ad is wasted because people don't want to see or think about your brand because it is ugly.

It's really not rocket science and these big corporations are failing at basic stuff that was figured out decades ago.