re: Victoria's Secret no longer woke. Sales are down. Hot chicks are back.

quote:

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Cathaleen Chen reported that the brand’s efforts to promote inclusivity – which included making LGBTQ pro women's soccer player and outspoken leftist Megan Rapinoe, as well as a transgender woman, brand spokesmodels and getting rid of its famous "Angels" supermodels – gained "favorable reviews from online critics [but] never translated into sales."

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This describes most of Hollywood and entertainment in general as well. It turns out, buzz from activists on Twitter does not equate to ticket sales, or merchandise sales. We saw it happen in real time with Bud Light when the VP stated point blank she disliked the actual customers.

This all goes back to ESG, CEI etc scores. sure, there are activists that have breached the walls of these companies that are true believers and don't give a single frick about sales, just the message...but a lot of them are just trying to go along to get along and consumers have to FORCE THEM to drop this stuff. Complaining and still buying their product is pointless.