re: Bud Light Buying Back Unsold Beer as Company Scrambles After Backlash

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This statement isn’t really applicable considering the REAL damage happened when the AB VP started shite talking her own customers.

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And they still dont get this teke, which is absolutely astounding.

The CEO should have done an apology add a month ago. Then start running spoof ads of him walking up to a porch with a bunch of baws apologizing and handing them a cooler of beers and asking them to come home. Showing him awkwardly trying to fish or hunt or chew tobacco. Making fun of him not understanding his consumer.

Hell put him in one ad in a tu tu and have the porch gang laugh and say "naw thats what got you in trouble in the first place", rednecks and the lgbtq crowd alike would laugh at it.

Instead he is running like a scared dog and his entire consumer base sees it.