re: Bud Light Maker Offers Distributors Free Beer. More Ad Spending

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Problem for them is none of those people you mentioned or high profile will want their name associated with BL so good luck on that idea.

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Iconic sports stars are a brand in themselves. It will be interesting to see if a well known athlete risks that for money. Doing a BL commercial could tarnish your reputation.

I think BLs best strategy is to create more edgy commercials that are funny and appeal to the average dude in a sports bar - stuff like the one where the dog bites the guy in the crotch. Put out funny commercials and ride it out. And hope it works.