re: If this ends up killing the Bud Light brand, what is a comparable precedent?

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Wendy's changing their fries seemed to kill them. They have never been the same.

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Most fast food appears to be cratering, but I think that's because of Waitr and other delivery apps, combined with takeout in general. A couple moments ordering ahead, and you can get much better "fast" food, often for not much more.

Gillette, like I mentioned, actively offended it's market, which is what Budweiser has done. And in doing so, it effectively ended it's monopoly on the products they sold.