re: If this ends up killing the Bud Light brand, what is a comparable precedent?

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I'm pretty sure New Coke was never meant to catch on. It was just a way to switch regular coke to High Fructose Corn Syrup without anyone noticing.

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I will agree, Coke ain't the same as it used to be. When I was little, we used to get 6 packs in large, 1 quart glass bottles, and it had a clean, hard bite. Nothing sickly or oversweet aftertaste in those.

I do remember there being a patent issue, they basically had to change the brand, or else reveal the secret formula that made it taste different than Pepsi.

I kinda think RC in the can tastes more like old Coke, than anything else does.

As for brand-killing precedents, I think Levis is close. Plain old 505's that any guy could wear, working on anything. Now they make skinny jeans with elastic, if someone buys that by mistake they get tossed in the garbage.