re: If this ends up killing the Bud Light brand, what is a comparable precedent?

Probably up a bit but not enough to outweigh all the unsold BL in stores and in the pipeline waiting to be delivered.


The longer this goes on, those losses are going to mount because, unless they have ramped back on production, they are now severely overproducing BL for the demand in the market. And that beer ain’t gonna drink itself.